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AI adoption insights for small businesses

What the evidence says about AI adoption in small businesses — every figure linked to its source, and what it means in practice.

Research, in plain English.

  1. Research

    5 min read

    Why most AI pilots fail — and what a small business can do about it

    MIT's 2025 research found 95% of generative AI pilots showed no measurable P&L return. The causes are not the models. Here is what that means for a small business.

  2. India

    4 min read

    AI in Indian MSMEs: where the opportunity actually is

    Few Indian MSMEs use AI yet, and data readiness is the common blocker. Where a small business should start, and why WhatsApp is the channel that matters.

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